Adam graduated with a BA (Hons) in English & History in 2016 and has recently established his own Digital Marketing consultancy and intends to commence a PhD in marketing in 2024.
My career path after graduation
After finishing my degree, I spent some time as the Students’ Union President working to improve the student experience at Carlow College alongside the staff. During that time I developed an interest in marketing which led to me working for Forest Rock, an engineering company in the UK. From there I went on to pursue a Masters in Digital Marketing where I graduated with a first class honours. Since then I have worked remotely from Carlow in the UK Games industry as part of agencies, publishers, and studios.
Most recently I’ve been in discussions with SETU Carlow to begin a PhD within the field of marketing in 2024, and so I am establishing my own consultancy to continue working part-time in the games industry while I pursue my PhD.
Skills development
Carlow College helped to build my skills in critical thinking, research skills, interpersonal skills, and impactful writing. All of these are invaluable skills that I use every day in my marketing career.
My degree in English & History really helped me to conduct effective research that allows me to devise impactful marketing campaigns based on best practice with room for creative innovation, a perfect blend of the fields of English and History in my opinion.
Career highlights
I designed and led a ‘Marketing Masterclass’ for Meta’s Launchpad program for VR developers, helping new game developers understand the basics of marketing their games in the current digital landscape.
To learn more about the BA (Hons) in English & History, tap here.
